<img src="https://cdn.mesalva.com/uploads/image/MjAxNy0xMS0yNCAxNjowMjozNyArMDAwMDk5MTEyNg%3D%3D%0A.png" data-filename="86-88.PNG" style="width: 326px;"> &nbsp;&nbsp;&nbsp;&nbsp;Time was, advertising was a relatively simple
undertaking: buy some print space and airtime, create
the spots, and blast them at a captive audience. Today
it’s chaos: while passive viewers still exist, mostly we
pick and choose what to consume, ignoring ads with a
touch of the DVR remote. Ads are forced to become
more like content, and the best aim to engage
consumers so much that they pass the material on to
friends – by email, Twitter, Facebook – who will pass it
on to friends, who will… you get the picture. In the
industry, “viral” has become a usefully vague way to
describe any campaign that spreads from person to
person, acquiring its own momentum.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It’s not that online advertising has eclipsed TV, but it
has become its full partner – and in many ways the more
substantive one, a medium in which the audience must
be earned, not simply bought.&nbsp;Newsweek, March 26 &amp; April 2, 2012. Adaptado.&nbsp;De acordo com o texto, a indústria publicitária

Questão 86 de Ingles da prova FUVEST/2013

Questão 06

    Time was, advertising was a relatively simple
undertaking: buy some print space and airtime, create
the spots, and blast them at a captive audience. Today
it

Banco de Provas | Me Salva!

Provas Anteriores ENEM

Gêneros Textuais