<img src="https://cdn.mesalva.com/uploads/image/MjAxNy0xMS0yNCAxNjowMjozNyArMDAwMDk5MTEyNg%3D%3D%0A.png" data-filename="86-88.PNG" style="width: 326px;"> &nbsp;&nbsp;&nbsp;&nbsp;Time was, advertising was a relatively simple
undertaking: buy some print space and airtime, create
the spots, and blast them at a captive audience. Today
it’s chaos: while passive viewers still exist, mostly we
pick and choose what to consume, ignoring ads with a
touch of the DVR remote. Ads are forced to become
more like content, and the best aim to engage
consumers so much that they pass the material on to
friends – by email, Twitter, Facebook – who will pass it
on to friends, who will… you get the picture. In the
industry, “viral” has become a usefully vague way to
describe any campaign that spreads from person to
person, acquiring its own momentum.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It’s not that online advertising has eclipsed TV, but it
has become its full partner – and in many ways the more
substantive one, a medium in which the audience must
be earned, not simply bought.&nbsp;Newsweek, March 26 &amp; April 2, 2012. Adaptado.&nbsp;De acordo com o texto, a indústria publicitária

Questão 86 de Ingles da prova FUVEST/2013

Questão 06

    Time was, advertising was a relatively simple
undertaking: buy some print space and airtime, create
the spots, and blast them at a captive audience. Today
it

Banco de Provas | Me Salva!

Provas Anteriores ENEM

Gêneros Textuais

Questão 86 de Ingles da prova FUVEST/2013:     Time was, advertising was a

Questão 01

Questão 02

Questão 03

Questão 04

Questão 05

Questão 07

Questão 08

Questão 09

Questão 10

Questão 11

Questão 12

Questão 13

Questão 14

Questão 15

15 exercícios

Questão 06

Questão 86 de Ingles da prova FUVEST/2013

Cronograma